![]() It’s all about giving the right content at the right time. On the trail of the titular entity, Heather, Joshua, and Michael enter a world of chaos and fear as they spend nights camped in the wilderness. Timing is crucial in any successful marketing campaign. JDirected by Daniel Myrick and Eduardo Snchez, ‘The Blair Witch Project’ is a 1999 found-footage horror movie that follows three young students into the woods. They launched the website first to establish a base, then slowly but surely released the material online, and only when all the content was available to the public did they tie it all in with the subtle online discussions. The team knew that they had to deliver content strategically so that interest surrounding the film could be developed organically. The Blair Witch Project (A) The low budget horror film, The Blair Witch Project, was one of the biggest success stories in film history based on the ratio of production cost to revenue. Not only was this tactic innovative, but it also introduced the movie industry to the power of the web. In case you’re wondering how successful the website was, it garnered an astounding 22 million visits within the span of its promotion. The marketing team understood this perfectly and leveraged on its growing interest by centering all its efforts on creating virtual content. ![]() Those watching the film for the first time at home can turn off all their lights and watch the movie in the dark, but there is really no way to recreate or equal the. ![]() It may well be that this is a different movie experience depending on the venue of its audience. The World Wide Web was a completely new platform at that point in time. The Blair Witch Project, I am delighted to say, creeped me out quite impressively. In my opinion, this incredible marketing campaign succeeded because of two important factors: location and timing. ![]()
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